In a significant union of entrepreneurial spirits, Serafin, led by Philipp Haindl, has forged a partnership with Night Train Media, a budding film production company founded by Herbert Leopold Kloiber. This alliance underscores a dynamic shift, extending Serafin’s investment landscape into the realm of film and media, managed through its subsidiary, SeraVerse.
The geographical proximity between Haindl and Kloiber’s ventures in Munich has now transitioned into a business camaraderie, as revealed by Handelsblatt. While Night Train Media's office overlooks the beautiful Staatsoper from above the iconic “Franziskaner” locale, Serafin’s headquarters is nestled just a few walking minutes away at “Löwengrube”.
This partnership signifies more than just a financial investment. It embodies a confluence of legacies carried forward by two entrepreneurs stepping out from the long shadows of their illustrious family histories. Kloiber, leveraging his vast network honed over years, including a stint under his father’s successful Tele-München-Gruppe, now embarks on a new journey with Night Train Media. On the flip side, Haindl, after a stint in the family-led paper manufacturing business, later transitioning into the world of finance and eventually founding Serafin, now explores the unchartered territory of film business.
Night Train Media, while a nascent player in the film sector, has positioned itself as a co-production and co-financing entity. With a shared vision to develop and produce films and series, Kloiber has brought on board the media group Nent as a partner. The collaboration aims to grant Nent exclusive distribution rights in the Nordic states for the developed content. The synergistic duo of Haindl and Kloiber now stands at the cusp of tapping into the burgeoning demand for new content, fueled further by the pandemic-induced surge in streaming services.
The venture into film and series production isn’t just a whimsical endeavor but a calculated move to seize a lucrative market segment. As the world veered indoors amidst the pandemic, the appetite for fresh, engaging content soared, rendering streaming services as the prime beneficiaries of shifting consumer preferences. Night Train Media, unencumbered by production halts typical of established players during the pandemic, finds itself in an enviable position to accelerate content development, in collaboration with strategic partners like Nent and other market stakeholders.
In a market landscape witnessing a “wonderful bloom” despite pandemic-led challenges, as noted by Wolfram Winter, a professor of Media Management, the venture underscores a timely and strategic ingress into a sector with a burgeoning demand. From Sky to Netflix, Amazon, and Disney Plus, the appetite for new content has multiplied, opening avenues for new market entrants like Night Train Media.
The ambition driving this partnership is palpable. Kloiber and Haindl, with their eyes set on becoming significant contenders in the international film and series production arena, are not shying away from acquisitions to bolster their market position. As they explore potential engagement with international rights libraries or stable distribution firms, the roadmap ahead seems laden with opportunities.
The entry of Serafin into the film sector via Night Train Media symbolizes more than just a diversification of investments. It represents an entrepreneurial spirit, ready to embrace new horizons, draw upon synergies, and venture into realms that resonate with the changing consumer dynamics in a digitally connected world.